MONJU
Next-generation CRM System: MONJU
About MONJU
- About MONJU
Jointly Developed with Synergy Marketing and Nakagawa Masashichi Shoten - Introducing the Joint Venture
Nakagawa Masashichi Shoten Co., Ltd.
https://nakagawa-masashichi.jp/
Synergy Marketing, Inc.
https://www.synergy-marketing.co.jp/
For details about MONJU, contact VeBuIn.Information about the official website is being confirmed.
MONJU is a cloud-based brand communication system that begins with an understanding of the brand and seeks to deliver the optimal communication for each customer.
It unifies customers across online and offline channels and analyzes and visualizes their understanding of the brand across three dimensions: liking the product, fitting their lifestyle, and identifying with the brand vision. This supports consistent communication at every touchpoint and aims to deepen customer understanding and support.
These methods incorporate branding expertise developed over many years at Nakagawa Masashichi Shoten.
Its main intended users are manufacturers and brands that have their own e-commerce sites, including brands centered on physical stores that also operate e-commerce.
(Formerly Synergy BCS; the product name was changed in April 2024.)
Jointly Developed with Synergy Marketing and Nakagawa Masashichi Shoten
Synergy Marketing
Synergy Marketing believes that one-way, company-led digital marketing focused on improving the efficiency of conventional communication and vendor-led SaaS tools focused on functionality are losing consumer support. It seeks to build a society that creates value through mutual empathy between companies or brands and consumers or customers.
Nakagawa Masashichi Shoten
Under its vision to revitalize Japanese crafts, the company has emphasized branding in its communication rather than relying on conventional marketing.
VeBuIn
VeBuIn has long positioned its DX business, which supports companies' digital transformation, as one of its core businesses. Although current IT technology is our strength, technology is only a means. We believe empathy with the transformation a customer seeks should come first.
The intentions of the three companies came together, leading them to jointly develop and provide MONJU.
The three companies also established the MONJU joint venture.
By working as one team despite their different business domains and strengths, the three companies are confident that they can propose a new relationship between companies and consumers to society.
Nakagawa Masashichi Shoten Co., Ltd.
Founded in Nara in 1716, the first year of the Kyoho era, Nakagawa Masashichi Shoten celebrated its 300th anniversary in 2016. Under the vision of revitalizing Japanese crafts, it operates approximately 60 directly managed stores nationwide under brands including Nakagawa Masashichi Shoten, Yu Nakagawa, and Nippon Ichi.
Name: Nakagawa Masashichi Shoten Co., Ltd.
Representatives: Chairman and Representative Director Masashichi Nakagawa; President and Representative Director Aya Sengoku
Address: 1112-1 Higashikujo-cho, Nara-shi, Nara
Established: 1716 (the first year of the Kyoho era)
Capital: ¥10 million
Business: Planning, manufacturing, wholesale, and retail of household goods; industry-specific consulting; support for production regions; and other activities
URL: https://nakagawa-masashichi.jp/
Synergy Marketing, Inc.
With the vision 'A world where people and companies are drawn to one another' and the mission 'Create Synergy with FAN', Synergy Marketing comprehensively supports customer companies' digital marketing—from analysis through planning, design, operation, and performance evaluation—with cloud and professional services.
Name: Synergy Marketing, Inc.
Representative: Chairman and Representative Director Masao Tashiro
Osaka Headquarters: Dojima Avanza 21F, 1-6-20 Dojima, Kita-ku, Osaka-shi, Osaka
Tokyo Headquarters: Kudan First Place 7F, 4-1-28 Kudan-kita, Chiyoda-ku, Tokyo
Founded: September 2000
Capital: ¥90 million
Business: Cloud services and agency services in the CRM field